In 2026, companies are not just selling products. They’re selling stories, trust, and emotions. That’s why global brands spend millions of dollars developing their logos and slogans.
These aren’t just pretty designs or catchy phrases — they’re powerful tools that can make customers feel, remember, and choose one brand over another.
Think about the golden arches, the swoosh, or a simple “Just Do It.” One glance or one phrase can trigger emotions, memories, and even a sense of belonging.
This is no accident. It’s the result of strategic design and research worth millions.
If you’re curious why these companies invest so much and how you can apply these lessons to your own business, keep reading.
This article will reveal the benefits, showcase 221+ examples, and give you practical tips to craft your own winning logo and slogan. Let’s dive in! 🚀✨
Benefits of a Good Logo & Slogan
- 🎯 Instant Recognition: People identify your brand in seconds.
- ❤️ Emotional Connection: A strong logo or slogan triggers feelings.
- 💰 Higher ROI: Consistent branding boosts sales and loyalty.
- 🌍 Global Appeal: A good design works across languages and cultures.
- 📈 Competitive Edge: Stand out in crowded markets.
- 🤝 Trust Builder: Professional branding signals reliability.
- 🔄 Memorability: People remember you long after seeing your ad.
Iconic Logos That Cost Millions but Deliver Billions 💎
Here are 28 examples of companies that invested heavily in logos:
- Apple 🍏 – minimalistic bitten apple.
- Nike 👟 – the iconic swoosh.
- McDonald’s 🍟 – golden arches.
- Pepsi 🥤 – globe with red, white, blue waves.
- BP ⛽️ – green and yellow sunflower.
- BBC 📺 – simple black squares.
- Coca-Cola 🥤 – timeless script.
- Starbucks ☕️ – twin-tailed siren.
- Shell 🐚 – yellow and red seashell.
- Adidas 👟 – three stripes.
- Google 🔎 – colorful letters.
- FedEx 📦 – hidden arrow.
- Amazon 📦 – smile arrow from A to Z.
- Twitter 🐦 – blue bird.
- Instagram 📸 – gradient camera.
- Mastercard 💳 – overlapping circles.
- Visa 💳 – blue and gold simplicity.
- Toyota 🚗 – three overlapping ellipses.
- Mercedes-Benz 🚘 – three-pointed star.
- BMW 🚘 – blue and white propeller.
- Pinterest 📌 – red pin “P.”
- Spotify 🎵 – green circle with sound waves.
- Dropbox 📂 – open box icon.
- Slack 💬 – colorful hashtag.
- Windows 💻 – four squares.
- LinkedIn 💼 – blue “in.”
- Netflix 🎬 – red “N.”
- YouTube ▶️ – play button in red rectangle.
Famous Slogans That Cost Millions but Win Hearts ❤️📣
28 powerful slogans that became part of culture:
- Nike – “Just Do It”
- Apple – “Think Different”
- McDonald’s – “I’m Lovin’ It”
- L’Oréal – “Because You’re Worth It”
- Coca-Cola – “Open Happiness”
- KFC – “Finger Lickin’ Good”
- Burger King – “Have It Your Way”
- Subway – “Eat Fresh”
- Red Bull – “Gives You Wings”
- MasterCard – “Priceless”
- Avis – “We Try Harder”
- Toyota – “Let’s Go Places”
- Audi – “Vorsprung durch Technik”
- BMW – “The Ultimate Driving Machine”
- De Beers – “A Diamond Is Forever”
- Disneyland – “The Happiest Place on Earth”
- GE – “Imagination at Work”
- Intel – “Intel Inside”
- Volkswagen – “Drivers Wanted”
- Levi’s – “Quality Never Goes Out of Style”
- Canon – “Delighting You Always”
- Dunkin’ – “America Runs on Dunkin’”
- Old Spice – “The Man Your Man Could Smell Like”
- Walmart – “Save Money. Live Better.”
- Samsung – “Do What You Can’t”
- Spotify – “Music for Everyone”
- LinkedIn – “Connect to Opportunity”
- Zoom – “Meet Happy”
Rebranding Success Stories 🔄🌟
28 companies that refreshed their logos/slogans and gained success:
- Instagram’s new gradient tweak.
- Pepsi’s retro logo revival.
- Burger King’s nostalgic redesign.
- Slack’s simplified hashtag.
- Twitter’s evolving bird icon.
- Google Workspace unified icons.
- Airbnb’s “Bélo” symbol.
- Uber’s minimal “U” icon.
- Mastercard dropping the name.
- Spotify’s brighter green.
- Kia’s futuristic logo.
- Nissan’s flat redesign.
- Warner Bros. simplified shield.
- Pringles’ updated mascot.
- Firefox’s new flame orb.
- Discovery+ rainbow arc.
- Intel’s cleaner look.
- Dropbox’s flexible colors.
- Facebook to Meta infinity loop.
- Chrome’s subtle gradient shift.
- Pinterest’s refreshed pin.
- Apple Music new waveforms.
- Netflix’s “N” animation.
- FedEx ground color tweak.
- Starbucks removing “Coffee” word.
- Dunkin’ dropping “Donuts.”
- Yahoo’s bold exclamation.
- TikTok’s brighter neon note.
Luxury Brands That Show Logo Power 👑💼
28 examples from premium/luxury:
- Louis Vuitton LV monogram.
- Gucci double G.
- Chanel double C.
- Prada simple wordmark.
- Rolex crown.
- Hermès carriage.
- Burberry new serif.
- Versace Medusa.
- Cartier script.
- Tiffany & Co. blue box.
- Balenciaga bold.
- Dior classic font.
- Montblanc star.
- Omega Greek letter.
- Aston Martin wings.
- Maserati trident.
- Ferrari prancing horse.
- Lamborghini bull.
- Bentley wings.
- Porsche crest.
- Bugatti red oval.
- TAG Heuer shield.
- Moncler mountains.
- Bvlgari Roman font.
- Fendi FF.
- Givenchy 4G.
- YSL overlapping letters.
- Moët & Chandon star.
Tech Startups With Smart Branding ⚙️🚀
28 examples:
- Stripe’s minimal logo.
- Notion’s black “N.”
- Figma’s colorful “F.”
- Canva’s gradient “C.”
- Shopify’s bag icon.
- Zapier’s orange star.
- Asana’s three dots.
- Trello’s boards.
- Monday.com rainbow bar.
- Airtable’s blocks.
- GitHub’s Octocat.
- Discord’s game controller.
- Twitch’s purple chat.
- Duolingo’s green owl.
- Coursera’s “C.”
- Khan Academy tree.
- Patreon’s “P.”
- Robinhood’s feather.
- Revolut’s clean font.
- Wise’s flag.
- Plaid’s weave.
- Cash App’s dollar.
- DoorDash’s “D.”
- Lyft’s pink bubble.
- Bumble’s honeycomb.
- Hinge’s heart.
- Calm’s gradient word.
- Headspace’s orange dot.
Food & Beverage Branding 🍫🥤
28 examples:
- Hershey’s brown wordmark.
- Oreo’s blue and white.
- KitKat’s red oval.
- Nestlé’s bird nest.
- Tropicana’s straw in orange.
- Minute Maid green.
- Sprite’s lemon-lime star.
- Fanta’s playful font.
- Mountain Dew’s neon green.
- Dr Pepper’s burgundy.
- Evian’s mountain peaks.
- Perrier’s green bottle.
- Gatorade’s lightning bolt.
- Monster Energy claw.
- 7UP’s red dot.
- Arizona Tea’s blossoms.
- Lipton yellow sun.
- Pepsi Black.
- Red Bull twin bulls.
- Rockstar star.
- Budweiser’s bowtie.
- Heineken’s red star.
- Corona’s crown.
- Jack Daniel’s label.
- Bacardi’s bat.
- Absolut’s clear bottle.
- Smirnoff’s shield.
- Grey Goose flying goose.
Sports Branding & Slogans 🏀⚽️
28 examples:
- NBA red-white-blue logo.
- FIFA globe.
- Olympics five rings.
- Nike swoosh on jerseys.
- Adidas three stripes.
- Under Armour interlock.
- Puma leaping cat.
- Reebok delta.
- New Balance “NB.”
- ASICS curve.
- Wilson “W.”
- Spalding wordmark.
- Yonex double “Y.”
- Champion script.
- Converse star.
- Lacoste crocodile.
- Patagonia mountain line.
- North Face half dome.
- Columbia diamond.
- Salomon “S.”
- Mizuno bird.
- Lululemon omega-like symbol.
- Skechers “S.”
- Speedo boomerang.
- Oakley “O.”
- Vans off the wall.
- DC Shoes star.
- FILA retro font.
Automotive Branding 🚗🛞
28 examples:
- Ford oval.
- Chevrolet bowtie.
- Honda “H.”
- Hyundai “H.”
- Kia new wordmark.
- Tesla “T.”
- Rivian diamond.
- Lucid wordmark.
- Polestar star.
- Rolls-Royce RR.
- Jaguar leaping cat.
- Land Rover green oval.
- Jeep bold font.
- GMC red.
- RAM’s ram head.
- Dodge stripes.
- Buick shields.
- Subaru stars.
- Mazda wings.
- Mitsubishi diamonds.
- Suzuki “S.”
- Isuzu red.
- Infiniti horizon.
- Lexus “L.”
- Acura “A.”
- Mini wings.
- Fiat red.
- Peugeot lion.
How to Create Your Own Logo & Slogan in 2025 📝✨
- Know Your Story – Define your brand’s purpose and values.
- Keep It Simple – Use minimal shapes and words for easy recall.
- Test Emotionally – Show it to people and gauge their feelings.
- Think Long-Term – Avoid trends that age quickly.
- Invest Smartly – Even on a budget, hire a pro or use AI design tools.
FAQs
Why do companies spend millions on logos and slogans?
Because these elements create instant recognition, emotional connection, and long-term value.
How much can a logo design cost in 2025?
From a few hundred dollars to millions for global rebrands.
Are slogans still important in 2025?
Yes. Short, catchy slogans cut through digital noise and stick in minds.
Can small businesses create powerful branding too?
Absolutely. With clear values and good design, even startups can shine.
How often should a company refresh its logo or slogan?
Every 5–10 years or when strategy or audience shifts.
Conclusion 🎯💡
Logos and slogans are more than visuals or words. They’re emotional bridges between brands and customers. In 2026, when attention spans are short, a strong logo and slogan can be your best marketing investment.
Whether you’re a global giant or a small startup, the lessons from these 221+ examples show that smart branding pays off.
Take action today: define your story, simplify your design, and invest in a logo and slogan that your audience will never forget. 🚀✨
